"Alex's initiative in capturing captivating photos of Power Liquors, alongside his adeptness in leveraging social media to cultivate a substantial following and foster customer engagement, has been commendable. His proactive approach in building an online presence and diligent follow-up with customers has significantly enhanced the store's visibility and customer relations. Alex's keen eye for detail and dedication to enhancing the store's image have undoubtedly contributed to its success. His ability to edit photos, use cinematic techniques when creating reels, as well as pitching new and innovative ideas to help brand the store has tremendously increased our brand value. ​ Furthermore, Alex consistently demonstrates exceptional professionalism and commitment in his interactions. His ability to pitch innovative ideas, coupled with efficient communication with both owners and customers, reflects his dedication to the store's growth and customer satisfaction. Alex's reliability and readiness to assist whenever needed have established him as an invaluable asset to the team, ensuring smooth operations and positive customer experiences."