Built Inside a Dental Practice, Not a Boardroom

Built Inside a Dental Practice, Not a Boardroom

ansDigital didn't start with a business plan. It started inside a 25-year-old dental practice that was leaving money on the table — and two guys who fixed it.
CONTEXT

How ansDigital Started

Alex grew up inside a dental practice. His father ran his own practice for over 25 years — and Alex was there for all of it. Pulling patient files as a kid, calling insurance companies once he was old enough to be trusted with it. He watched a practice generating $1.2M a year get offered just $1M by a private equity firm. Less than one year's revenue for a lifetime of work. He took it personally. Alex approached it the way a PE firm would — a full audit to find the biggest leaks, fix those first, then build layer by layer. He started filming content, rebuilding the digital presence, and generating leads. Then Brett came in and brought the technical infrastructure — SEO, Google Ads, website development, CRM automation, and analytics. Together they built a system that took that practice from ~$101K/month to ~$143K/month, set 8 consecutive monthly revenue records, and pushed the practice to 18% year-over-year revenue growth — in one of the most competitive dental markets in New Jersey. They took that same system to other practices. Same results. That's when ansDigital became a company.
THE EVIDENCE

The Results Speak

18%

YOY Revenue Growth — Industry average is 3-7%. Every practice we’ve worked with has exceeded that by a multiple.

Google Leads/Month — Average practice without marketing gets ~30.

15+

Practices Transformed — And counting.

8

Consecutive Monthly Revenue Records — Set at our flagship practice.

#1

Google Map Pack Ranking — Consistently, in one of NJ’s most competitive markets.

Average cost per lead cut nearly in half while doubling patient volume.

Meet the Team

Alexander Vallejo — Founder & Chief Marketing Strategist

Alex brings something no other dental marketing agency can — he grew up inside a dental practice. He knows what the front desk deals with, what keeps owners up at night, and what actually moves revenue. He doesn’t market dental from the outside looking in. He’s been on the inside his entire life. Alex leads creative direction, client strategy, videography, photography, and the growth blueprints behind every practice ansDigital works with.

 

Brett Pearson — Co-Owner, Technical & Growth

Brett comes from a cybersecurity background and spent several years in marketing before co-founding ansDigital. He builds the systems underneath the marketing — SEO, Google Ads, website development, CRM automation, tracking, and analytics. His technical expertise ensures every campaign runs on solid infrastructure with clean data and measurable ROI. If it can be tracked, Brett is tracking it.

Why Dental

We didn’t pick dental from a list of profitable niches. Alex grew up in it. He’s seen the inside of a dental practice — not as a consultant, but as family. Most agencies learn dental marketing from blog posts. We learned it from the waiting room, the operatory, and the P&L.

The practices that sell for $1 million versus the ones that sell for $5 million have nothing to do with dentistry. They have everything to do with business systems. That’s what we build.

What We Believe

No contracts — you stay because it works, not because you’re locked in. No outsourcing — every service is handled by our team. No vanity metrics — we track patients and revenue, not impressions. Marketing gets you leads. Systems are what actually move the numbers. We do both.

Want to See What We Can Do for Your Practice?

Book a free strategy call. We’ll audit your online presence, your competitive landscape, and your unrealized potential — then map out a custom growth plan.

Or call: (201) 884-1938