Our Story
A $1.2M practice. A $1M offer.
Alex grew up inside his father’s dental practice — pulling patient files as a kid and calling insurance companies once he was old enough to be trusted with it. Then he watched a practice generating $1.2M a year get offered just $1M by a private equity firm. Less than one year’s revenue for a lifetime of work.
He took it personally, and approached it the way a PE firm would: a full audit to find the biggest leaks, fix those first, then build layer by layer. He started filming content, rebuilding the digital presence, and generating leads. Brett brought the technical infrastructure — SEO, Google Ads, websites, CRM automation, and analytics.
Together they took that practice from ~$101K to ~$143K a month, set eight consecutive monthly revenue records, and pushed it to 18% year-over-year growth in one of New Jersey’s most competitive dental markets. Then they took the same system to other practices and got the same results. That’s when Premier Practice Group became a company.
